+ Logo & Branding
+ Creative Direction
+ Packaging
The brief.
The brief was to create a fresh yet nostalgic look and feel for a new beauty and homeware e-commerce business. The branding evokes a confident feel with a modern take on a retro style.
The creation of the brand identity for I Self Care was guided by founder Jess Najjar. Jess has poured her passion for plant based ingredients and aromatherapy into a collection that’s cruelty-free and sustainable.
The results.
An on trend aesthetic with a paired back approach to focus on the natural ingredients and handcrafted products. Including candles, soap, and sleep masks.
We provided a brand tool kit and style guide to ensure the identity grows as the brand develops.
Jess says…
When starting a new venture, it's so important to work with people you can trust and who listen. Recur Studio did both, in abundance. Nikki and the Recur team ooze style and vision and knew exactly what was needed to give my products the edge in a busy market. From start to finish Nikki was an absolute pleasure to work with and I will always be thankful for her commitment to my dream.
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Jess Najjar
Founder, I Self Care